ABOUT ME

TrulyChantz is a multi-hyphenate creator blending automobiles, lifestyle, and storytelling to showcase brands in a way that feels aspirational yet relatable. With a background in digital marketing and journalism, I bring strategic thinking, creativity, and audience insight into every campaign. My content is rooted in authenticity, excellence, and influence with purpose. Whether reviewing vehicles, covering live events, or creating branded lifestyle content, I focus on telling stories that connect emotionally and convert organically.

CONTENT PILLARS

• Automotive reviews, test drives & vehicle features • Lifestyle & luxury experiences • Event coverage & red-carpet moments • Brand storytelling & user-generated content • Podcast and on-the-go content creation

AUDIENCE INSIGHTS

My audience consists of engaged, aspirational individuals who value lifestyle elevation, automobiles, and authentic storytelling. • Primary age range: 25–45 • Location: South Africa (with growing international reach) • Interests: Cars, lifestyle, business, culture, faith, and personal growth • Audience behaviour: High engagement, strong brand trust, loyal followership

SOCIAL MEDIA PERFORMANCE

I maintain consistent growth and strong engagement across platforms, with content optimised for reach, saves, and meaningful interaction. Platforms include: Instagram | TikTok | YouTube | Podcast platforms (Detailed analytics and platform-specific metrics available on request.)

FEATURED WORK & PORTFOLIO

I have created content for automotive brands, lifestyle platforms, events, and campaigns that require professionalism, creativity, and on-brand execution. My portfolio includes: • Vehicle reviews and launch coverage • Branded lifestyle campaigns • Event hosting and red-carpet content • Short-form and long-form video storytelling Each collaboration is executed with strategic intent, brand alignment, and audience relevance.

Chantel Hoffman 🇿🇦 - 🇧🇷 - Influencer of the year Award 25